Learning Zero to One Hundred Content Generation and Determining Content Strategy with In this article, you will be convinced why you should create content for your business.
Content marketing and production is a strategic marketing approach that focuses on creating and distributing valuable, relevant and coherent content to attract and retain a specific audience and ultimately, to generate profitability and revenue for customers. (Without content marketing you will fail)
Content marketing is just like the first date. If you’re all talking about yourself, the second date will definitely not exist.
Do not look for raw and worthless content!
In this comprehensive article, we will learn all the important points that are useful in the success of content production.
What is Content Marketing?
Useful content should be the core of your marketing. The impact of traditional marketing is getting smaller and smaller every moment. As a prospective marketer, you know there has to be a better way, so get into content marketing.
Instead of offering your products or services, provide really relevant and valuable content to your customers to help them solve their problems. Our annual research shows that most marketers use content marketing. In fact, the most important need of any business is content production, otherwise it is doomed to failure. (Even posting a good morning story or filming a pheromone while driving is content production!
In particular, there are four main reasons and advantages for companies in using content marketing:
- sales increase
- Save money
- Attract and retain better customers who have more loyalty
- Content as a center of profit and visits
Content is the present and the future of Marketing
Go back and read the definition of content marketing again, but this time remove the relevant and valuable .
This is the difference between content marketing and other information waste that sets you apart from companies that do not produce valuable content.
Companies are constantly sending us information that is often not very important or valuable (it can even be said that they are spam and people do not care about them)
This is what makes content marketing attractive in today’s environment, with thousands of useful marketing messages for everyone. (Personalize the content and make the audience happy, just like that)
Marketing is impossible without great content.
What is the importance of setting content strategy goals?
Topics that can be the goal of your strategy include increasing traffic, branding for the business , and in areas such as increasing sales and revenue from the blog for many content novices or increasing conversion rates .
Why do we produce content ?
We all know that trading methods have undergone many changes. With the spread of the Internet, the world has become a village and has lost its meaning in terms of time and place.
Therefore, various professions are entering this field to use the facilities of this technology to advance in their work.
Website design ,SEO expertise,UI / UX interface designers digital marketing experts just the basics of achieving a goal.
As long as the content is not on the site, virtually no progress has been made. An attractive showcase is not efficient unless it has a display device. In fact, it can be said that content is everything to the site.
Therefore, content production is one of the most basic steps.
But What content?
Definitely no user goes for low quality content. Let’s take a look at the features of valuable content .
The audience has 4 main reasons when searching:
- Obtain information (such as information he wants for the project, business, and himself)
- Find the site address and… (Most people search for the word Targetedwebtraffic in the USA to find the site in English instead of typing the site in English. That is, they prefer to search for the brand name to the site address)
- Pre-purchase research (done to compare prices and و. And are very close to purchase)
- Shopping (the target audience who makes the purchase with confidence and his heart is a pill)
Inside the site, you should use items 1, 3 and 4 and have great landing pages for them.
Regardless of the marketing tactics you use, content marketing should be part of your process , not something separate.
Quality content is part of all sub-disciplines of digital marketing or digital marketing:
- Social Media Marketing: Content marketing strategy comes before your social media strategy.
- SEO: Search engines reward businesses that provide quality, consistent content that is user-friendly. (Generate content for the audience! Not search engines)
- PPC : For PPC to work, you need great content behind the scenes.
- Inbound marketing : Content is key to driving inbound traffic and contacts.
- Targeted Email marketing: without attractive content, it has no effect and no one opens it.
To be effective in content marketing, it is essential to have a documented content marketing strategy.
Businesses that have blogs earn 67% more points than other companies.
Companies that use content marketing see a growth rate of about 30% higher than businesses that do not.
How does content marketing work?
Your business can use content marketing to attract leads or leads from the customer, while someone researching what to buy can find and drive sales leads into your content.
To use it effectively, you need to provide relevant content at every stage of the sales cycle!
Here’s a look at how companies use content marketing at every stage of the sales cycle to attract:
- Awareness awareness stage
In the first stage of the sales process, your content should focus on the main concerns of the audience .
Writing about their pain, challenges, and questions gives you the best chance of interacting with them.
Content in the awareness stage should be educational. (Content expresses a need during training)
The best content for this stage: articles, blog posts, e-books, videos, newsletters, Instagram tutorials and…
Example: An architectural firm writes an article about (questions an architect needs to know before hiring).
- Consideration stage
In the review phase, the content should provide a combination of useful information and marketing .
It should teach the reader what features or functions to look for and how different features meet their needs.
Of course, your content should be relevant to what your business offers (at this point, you are responding to a need that is either a product or a service).
Examples: A cloud network telephone company creates a checklist entitled (8 Ways to Improve Customer Service to Your Phone) that describes the features and functions that enable excellent customer service.
Or an interior design company doing research on (the biggest mistakes most people make when hiring an interior designer).
- Purchase stage (conversion and loyal customer)
Content marketing plays an important role when a customer is close to buying.
At this stage, you can focus on sales and present your product or service in a principled way.
The main message here should be the expertise, knowledge and distinctive benefits of your product or service . So at this point, if you do the right thing, the purchase will happen.
The best content for this stage: Content produced and user satisfaction, buyer guide, product videos and photos, price and..
Examples: A business consulting firm has a report that proves that the businesses involved in the strategic planning of these companies grew further. An advertising agency displays its portfolio. A dental surgeon and cosmetologist encourages patients to comment on their advanced equipment and superior services, and sets samples. Of course, it should be noted that we have many marketing models, but these are the summary of these three methods.